You are What You Wear: Unless You Moved—Effects of Attire and Posture on Person Perception
by , ,
Abstract:
While first impressions are often based on appearance cues, little is known about how these interact with information from other channels. The present research aimed to investigate the impact of occupational stereotypes, evoked by attire, as well as posture on person per‑ception. For this, computer animation was used to create avatars with different types of attire (nurse, military, casual) and posture (open, closed). In Study 1 (N = 164), participants attributed significantly more empathy to avatars wearing a nurse versus a military uniform or casual outfit. When adding posture as an additional cue, Study 2 (N = 312) showed that ratings of empathy and dominance were affected by both attire and posture. This effect was replicated in Study 3 (N = 163) for female avatars, in the sense that open postures in nurses increased empathy ratings and decreased dominance ratings, which both in turn led to greater perceived competence. By contrast, for male avatars, posture did not affect attri‑butions of competence directly. Rather, attire predicted perceived dominance directly, as well as through perceived empathy. The present findings suggest that both posture, and occupational information evoked by attire, are used to infer personal characteristics. How‑ever, the strength of each cue may vary with the gender of the target.
Reference:
You are What You Wear: Unless You Moved—Effects of Attire and Posture on Person Perception (Dennis Küster, Eva G. Krumhuber, Ursula Hess), In Journal of Nonverbal Behavior, 2018.
Bibtex Entry:
@article{kuster_you_2018,
	title = {You are What You Wear: Unless You Moved—Effects of Attire and Posture on Person Perception},
	issn = {0191-5886, 1573-3653},
	doi = {10.1007/s10919-018-0286-3},
	shorttitle = {You are What You Wear},
	abstract = {While first impressions are often based on appearance cues, little is known about how these interact with information from other channels. The present research aimed to investigate the impact of occupational stereotypes, evoked by attire, as well as posture on person per‑ception. For this, computer animation was used to create avatars with different types of attire (nurse, military, casual) and posture (open, closed). In Study 1 (N = 164), participants attributed significantly more empathy to avatars wearing a nurse versus a military uniform or casual outfit. When adding posture as an additional cue, Study 2 (N = 312) showed that ratings of empathy and dominance were affected by both attire and posture. This effect was replicated in Study 3 (N = 163) for female avatars, in the sense that open postures in nurses increased empathy ratings and decreased dominance ratings, which both in turn led to greater perceived competence. By contrast, for male avatars, posture did not affect attri‑butions of competence directly. Rather, attire predicted perceived dominance directly, as well as through perceived empathy. The present findings suggest that both posture, and occupational information evoked by attire, are used to infer personal characteristics. How‑ever, the strength of each cue may vary with the gender of the target.},
	journal = {Journal of Nonverbal Behavior},
	author = {Küster, Dennis and Krumhuber, Eva G. and Hess, Ursula},
	urldate = {2019-01-07},
	year = {2018},
	langid = {english},
	url = {https://www.csl.uni-bremen.de/cms/images/documents/publications/Küster et al. - 2018 - You are What You Wear Unless You Moved—Effects of.pdf}
}